Event Page

This page is used to provide details about an upcoming event or webinar.

View In-Person Event Demo View Webinar Demo

Page Properties

Content Tab
Category	Optional; determines which service, industry, and/or topic the content is associated to for dynamic listings.
Hero Image(s)	Optional; displays a banner image at the top of the page behind the page heading when assigned. When multiple images are assigned, they rotate automatically in the background every 4 seconds. Applicable assignments: Uploaded image files & Aprimo Image Blocks Recommended size: 1920 X 720px How to Assign a Mobile Version of an Uploaded Image: To assign a smaller/cropped version of the hero image that's used on narrow/mobile screens, double click on the main hero image in the right-side assets pane and drag and drop a separately-uploaded version of the image into the Hero Image - Mobile Override field. Recommended size: 780 X 520px Alt Text: If the image brings any sort of context to the page outside of just being decorational, assign descriptive alt text to the mobile version of the uploaded image through the Alt Text field in the image properties.	View
Hide Breadcrumbs	Hides the breadcrumb trail from the page when checked.	View
Page Heading Override	Overrides the default page heading (H1) on the page. By default, the page name is used.	View
Event Type	Optional; used to determine if the event is labeled as a webinar, conference or speaking engagement. If nothing is selected, the event is labeled as an "in-person event" by default.	View
Location	Optional event location address. For webinar events without a specific location, it's recommended to enter "Virtual" as the location.	View
Start Date/Time (Editor) *	Required event start date & time. NOTE: If you're creating an event with a different time zone than your current time zone, enter the time that the event will occur for you (as the editor). The time that displays on the page will be automatically converted to the designated time zone set through the Time Zone field. For example, if you're an ET editor creating an event that will start at 12:00pm MT, set the time to 2:00pm. When MT is selected through the Time Zone field, it will display as 12:00pm MT on the page.	View
End Date/Time (Editor)	Optional end date & time.	View
Display Time	Displays the start/end time(s) on the event detail page when checked.	View
Time Zone (Convert To & Display)	Converts the start/end times to the selected time zone and displays the time zone text on the event detail page.	View
CTA Button	Optional CTA button (typically for event registration) that displays at the top of the event detail page. Can either link off to an external site or anchor down to a registration form on the same page. To set up an anchor link, use the anchor option in a rich text field further down the page where the form embed will be in the Content Blocks area. Alternatively, add <a id="register"></a> to the top of the form's embed code. Once the anchor link has been set up, assign the current event page to the CTA Button field and then set the Remaining URL in the link properties modal to #register (or whatever anchor text was used).	View
Main Body	Optional rich text content that displays at the top of the page.
Speakers Heading	Optional heading for when the Speakers section is used.	View
Speakers	Optional card list of speakers, presenters, and/or guests for the event. Applicable block type: Speaker Block	View
Content Blocks	Optional flexible grid builder area that allows you to construct multiple sections and rows of blocks on the page with custom display and layout options. How to use grid builder
Teaser Info Tab
Teaser Image	Image that displays when the page is featured elsewhere on the site. Applicable assignments: Aprimo image assignment Aprimo Image Block: Use this method if the same image will be reused across multiple pages Uploaded image from the CMS Recommended size: 680 X 340px (2:1)	View
Teaser Title Override	Overrides the title text that's displayed when the page is featured on another page of the site. By default, the page name is used.	View
Teaser Text	Brief summary that displays in certain areas when the page is featured elsewhere on the site or returned in the site search.	View
Link Text Override	Overrides the link text that's displayed when the page is featured on another page of the site. By default, the page name is used.	View
SEO Tab
SEO Page Title Override	Custom page title containing target keyword(s) that help users with relevant search queries find the content they're looking for more easily. Used in external search results. By default, the page name is used. Maximum total characters: 60
SEO Description	Summary describing the content/purpose of the page. Used in internal and external search results. Maximum total characters: 200
Social Sharing Thumbnail (OG)	OG & Twitter card image that displays when the page is shared on social media. The default OG image from site settings is used when this is empty. Applicable assignments: Aprimo image assignment Aprimo Image Block: Use this method if the same image will be reused across multiple pages Uploaded image from the CMS Recommended size: 1.91:1 aspect ratio (1200 X 630px) File size should not exceed 8 MB
Social Sharing Title (OG)	Overrides the name that displays when the page is shared through social media. If left empty, the SEO Page Title Override is used, followed by the page name. Maximum total characters: 65
Social Sharing Description (OG)	Sets the page's teaser text when shared through social media. If left empty, the SEO Description is used. Maximum total characters: 200
Schema Markup Tab
Schema Markup Override	Full JSON schema markup for the page, when applicable. Exclude the wrapping script tag: <script type="application/ld+json">

How to Convert an Event to an On-Demand Webinar

For Event Pages that have already occurred and need to transition over to an On-Demand Webinar Page:

Navigate to Admin > Tools > Convert Pages and select the event page you want to convert.
Select WebinarPageData in the Convert To Page Type dropdown.
In the list of property fields, find the StartDate field and change the dropdown to PublishDate.
This will set the required Publish Date field on the On-Demand Webinar page to the same date that was used as the event's Start Date (alternatively, you can map the EndDate field to PublishDate if that's more accurate).
Click Convert.
Navigate back to the page through the Edit section, populate/update any applicable fields and publish your changes.