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Positioning Your REIT for Success: Insights and Strategic Guidance

Published
Mar 25, 2025
By
Mark Roszkowski
Ollie Goldfarb
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Launching or transitioning a Real Estate Investment Trust (REIT) presents a transformative opportunity, but navigating the complexities of setup and ongoing operations requires careful planning and execution.  

This guide outlines critical steps and strategic insights to ensure a smooth, compliant, and ultimately successful REIT launch or transition, maximizing your potential for growth and investor confidence. 

Strategic REIT Structuring 

Reviewing legal documents and refining your current framework is essential for building a compliant and scalable REIT structure. Misaligned asset classifications or inadequate shareholder requirements can lead to significant setbacks.  

  • Distribution Strategies: How will you distribute profits to shareholders? Understanding the nuances of distribution calculations is crucial for attracting and retaining investors.  
  • Performance & Management Fees: Designing a transparent and competitive fee structure is essential for aligning your interests with those of your investors.  
  • Capital Structure Optimization: A well-structured REIT maximizes its ability to raise capital, attract investors, and effectively manage its assets, whether they be properties (eREIT), mortgages (mREIT), or hybrid REIT structure.  

Effortless Data Migration 

Seamless data migration is the backbone of efficient REIT operations. Transferring and integrating financial, operational, and property data across different systems is crucial, especially when transitioning legacy deals (e.g., prior closed-end funds or scattered properties/loans) into a perpetual REIT. A well-executed data migration strategy:  

  • Protect Data Integrity: Accurate and consistent data is vital for informed decision-making.  
  • Maintains Operational Continuity: Minimizes disruptions during the transition process.  
  • Enables Scalability: Facilities better reporting and adaptability to market changes.  
  • Mitigates Risk: Reduces the potential for errors and data loss, particularly with the increasing reliance on advanced technology in the REIT landscape.  

Up-to-date information is essential for acquisitions, asset management, and investor relations. Invest in robust data migration process to maintain smooth and efficient operations.  

Internal Controls with Confidence 

Robust internal control systems are the cornerstone of REIT compliance and governance. They maintain financial integrity, operational efficiency, and mitigate risks such as fraud. Effective internal controls:  

  • Protect Assets: Safeguard your investments and resources.  
  • Establish Accurate Financial Reporting: Critical for attracting investors and meeting regulatory requirements. Without sufficient internal controls, the likelihood of errors or malpractices increase significantly.  
  • Support Third-Party Audits: Streamlines the audit process and reinforces the credibility of your financial reporting.  

Prioritizing investor trust and long-term growth directly correlates with confident internal controls. 

Tailored Financial Foundations 

A REIT-specific chart of accounts is a fundamental, yet often overlooked, element of sound financial management. Aligning this with operational and regulatory needs is crucial for accurate reporting. Given the unique characteristics of REITs, including their focus on real estate assets, shareholder distributions, and real estate debt investments, a tailored financial foundation is essential. This includes:  

  • Optimized Cash Flow Management: Create efficient management of cash inflows and outflows.  
  • Strategic Funding: Securing the necessary capital for growth and operations.  
  • Balanced Debt & Equity: Maintaining a healthy capital structure that minimizes risk and maximizes returns.  

A well-structured financial foundation provides the flexibility to adapt to market fluctuations, manage risk effectively, and comply with evolving regulatory requirements.  

By carefully considering the factors outlined in this guide and tailoring your approach to your specific needs and goals, you can position your REIT for long-term success. Contact us today to discuss how we can help you navigate the complexities of REIT setup and optimization. 

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Mark Roszkowski

Mark Roszkowski is a Senior Vice President in EA RESIG LLC's and has 15 years of experience in the industry.


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